ABOUT US
TEAM OF EXPERTS
We apply all our resources, experiences, know-how & skills to drastically increase our clients ability to deal with disruption.
We are a seasoned team of entrepreneurs, management consultants and Innovation coaches
with a proven track record and passion for impact.
Our core team has founded several venture backed startups, driven award winning innovation projects with Fortune 500 companies and developed digital products – you might just love.
We work with a broad network of like-minded individuals with expertise in areas relevant to deal with all kinds of disruption challenges.
Brand New World sources trusted and proven experts in technology, methodology, design thinking and business building.
Frederic Westerberg
Managing Partner
VitaFREDERIC WESTERBERG
Frederic is an entrepreneur and innovation expert with a track record of successfully building and developing new ventures since 2001. In a decade of building and developing start-up companies he has acquired a solid experience in agile and target-oriented working methods. He has supported over 50 large and medium size corporations in new business model and product ideation, innovation management and digital transformation.
Richard Malley
Managing Partner
VitaRICHARD MALLEY
Richard has 20 years of digital experience as entrepreneur & business builder. Active in different roles, as manager, founder, investor and board member, he has been developing more than 20 different startups or spin-offs. He was involved in all steps of the startup life cycle: fundraising, scaling, IPO and exit. He has experience in the mobile-, software-, media-, data- and lifestyle-industry.
Matthias Schneider
Founding Partner
VitaMATTHIAS SCHNEIDER
Matthias is an innovation strategist, consultant and coach with a background in media and technology. He lead’s digital initiatives for large corporates and has substantial experience across media, healthcare, retail and consumer internet industries. He is passionate about the convergence of accelerating technologies, new organisational techniques and facilitating change. Matthias is non executive co-founder of a startup in the health space and an active mentor, angel investor and speaker. He is Barcelona lead of Openexo, lectures and collaborates with IESE and EADA business schools and organised NewCo, the acclaimed un-conference series with Wired co-founder John Battelle in Europe.
Jens Bäuml
Senior Consultant
VitaJENS BÄUML
Jens started his career in a corporate setup with KPMG and later in different senior roles at Arvato / Bertelsmann AG. During the last 10 years Jens was busy as an independent consultant in large corporate turnarounds, product development and digital transformation projects. His experience as business angel, investor and business builder in a number of startups in the digital space have proven invaluable. Jens has a strong scientific, data and number driven approach to value creation and venture building.
David Lais
Senior Consultant
VitaDAVID LAIS
David is a serial entrepreneur and founder of several innovative start-ups in the fintech and payment service space. His background as a software engineer gives him a profound understanding of digital technologies in a transforming landscape of frameworks and cloud technologies. He is proficient in agile, scrum and dynamic software development. David is a passionate digital product and venture builder.
Ulrich Pietsch
Senior Consultant
VitaULRICH PIETSCH
Ulrich is a CRM and omnichannel marketing expert with over 10 years’ experience in large-scale loyalty programs & technology for FMCG, media and retail customers. His focus is on data science and artificial intelligence which he combines with his track record in company-building and agile methodologies.