ABOUT US
TEAM OF EXPERTS
We apply all our resources, experiences, know-how & skills to drastically increase our clients ability to deal with disruption.
We are a seasoned team of entrepreneurs, management consultants and Innovation coaches
with a proven track record and passion for impact.
Our core team has founded several venture backed startups, driven award winning innovation projects with Fortune 500 companies and developed digital products – you might just love.
We work with a broad network of like-minded individuals with expertise in areas relevant to deal with all kinds of disruption challenges.
Brand New World sources trusted and proven experts in technology, methodology, design thinking and business building.
Frederic Westerberg
Founding Partner
VitaFREDERIC WESTERBERG
Frederic is an entrepreneur and innovation expert with a track record of successfully building and developing new ventures since 2001. In a decade of building and developing start-up companies he has acquired a solid experience in agile and target-oriented working methods. He has supported over 50 large and medium size corporations in new business model and product ideation, innovation management and digital transformation.
Richard Malley
Founding Partner
VitaRICHARD MALLEY
Richard has 20 years of digital experience as entrepreneur & business builder. Active in different roles, as manager, founder, investor and board member, he has been developing more than 20 different startups or spin-offs. He was involved in all steps of the startup life cycle: fundraising, scaling, IPO and exit. He has experience in the mobile-, software-, media-, data- and lifestyle-industry.
Ulrich Pietsch
Senior Consultant
VitaULRICH PIETSCH
Ulrich is a CRM and omnichannel marketing expert with over 10 years’ experience in large-scale loyalty programs & technology for FMCG, media and retail customers. His focus is on data science and artificial intelligence which he combines with his track record in company-building and agile methodologies.